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Ad Group Manager

Company Overview

Robesonia Logistics, LLC
is one of the largest wholesale grocery suppliers in the Northeast, and is one of many companies within the C&S Family of Companies, the largest wholesale grocery supply company in the U. S. and the industry leader in supply chain innovation. At Robesonia Logistics, We Select the Best those with the motivation, pride, and drive to succeed in our fast-paced world.

Working Safely is a Condition for Employment with Robesonia Logistics, LLC. Robesonia Logistics, LLC is proud to be an Equal Opportunity and Affirmative Action employer, and considers qualified applicants without regard to race, color, creed, religion, ancestry, national origin, sex, sexual orientation, gender identity, age, disability, veteran status or any other protected factor under federal, state or local law.

Position Overview

As an
Ad Group Manager
, you will be responsible for coordinating marketing programs to accomplish the objectives of the ad group to achieve the strategic plan of the cooperative.

Responsibilities

  • Responsible for SKU rationalization and shelf management of direct store delivered products. Negotiate with vendors in order to develop advertising/marketing programs for ad group including negotiating for vendor funds to support group marketing programs.

  • Act as the group liaison during monthly ad planning sessions by creating ads that maximize retail sales and promotes warehouse purchases.

  • Create a plan, promotion or sales event.

  • Conduct a weekly advertising meeting to review sales and trends, prepare and present advertising program (circular) for group to compete in relative market.

  • Complete relative pricing, front page layout for "How to go to market strategy."

  • Work as the major liaison between warehouse and retailers. Communicate all information necessary to ad group retailers and applicable personnel to insure the successful execution of advertising and marketing programs.

  • Advise ad group store counselors and ensure effective communication and program implementation.

  • Analyze data related to consumer purchasing trends via frequent shopper data and use to obtain marketing funds for group programs. Counsel group members in the use of frequent shopper data.

  • Utilizes weekly ad analysis and price elasticity reports.

  • Achieve satisfactory budget goals of the group.

  • Responsible for weekly ad margin. Work with retailers and department directors to achieve designated department gross goals and overall store gross margins.

  • Meet with store management personnel regularly to insure successful execution of group and individual store standards are being achieved.

  • Monitor competitive pricing on items and adjust prices accordingly.

  • Create and coordinate radio, TV, newspaper and other forms of advertising for the group in conjunction with Advertising Department.

  • Responsible for expanding the group by encouraging other retailers to become members of the ad group.

  • Maintain current knowledge of competitive marketing strategies and philosophies by reviewing marketing information found in magazines, Internet, etc.

  • Work and cooperate with all company departments to achieve increased sales results.

  • Work closely with the Purchasing Department to stay informed of new and discontinued items and to advise retailers of new product trends.

  • Partner with Electronic Marketing Manager to develop and implement frequent shopper programs.

Qualifications

  • Bachelor's degree or five to eight years' related experience and/or training; or equivalent combination of education and experience.

  • Must have strong knowledge of retail grocery management techniques and trends.

  • Able to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.

  • Able to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, vendors, customers, and fellow employees.

  • Able to calculate figures and amounts such as discounts, interest, commissions, proportions, and percentages.

  • Able to apply commonsense understanding to carry out instructions furnished in written, oral, or diagram form.

  • Able to deal with problems involving several concrete variables in standardized situations.

  • Must have valid driver's license.

  • PC skills are required.

  • Must have strong planning and organizing skills.

Requisition ID
11399

Company
Robesonia Logistics, LLC

Category
Procurement

corporate-wstb



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